How do you respond when you meet someone for the first time?
Generally we shake their hand like a soggy fish, force a tired smile and say something like, “Nice to meet you” or “Good to meet you”.
Sometimes we really aren’t sure how we feel or we’re disinterested and simply say “Hi”.
How does it make you feel when you meet someone for the first time and they seem genuinely happy to meet you?
Great – right?
They smile, shake your hand firmly and say “It’s a pleasure to meet you!”
What if you could make everyone who follows you feel this way?
You can – at least you can do your best.
Not everyone who reads your work will be pleased to meet you, but those who are deserve to meet the real you.
Some will decide you’re not the kind of person they’re interested in following, some will follow you for a time until they lose interest, but others will stick it out for the duration because they’ve found you to be interesting and likable.
These are the ones you want to give something of yourself to so that they will say, “It’s a pleasure to meet you!”
So how do you get them to know you well enough to put a smile on their face from a distance?
Lets go back to the old school of communication – you tell them something about what you both have in common. If you’re new to writing you need a way to connect with your followers in that common thread.
Start out by showing them what you’ve already written.
- Do you have a blog of your own?
- Do you use Pinterest to showcase your work?
- Do you send out a newsletter?
If you haven’t published any books yet, a blog is a good place to start. This will get you noticed online and you’ll start to get followers. The more followers, the more sharing online and the further up you go on the searches. This takes time, so do a few things and do them often.
It took me about six months before I got the hang of it. I’m constantly learning from other writers I follow.
Share something about you first.
-What’s your passion in life?
-Do you feel comfortable sharing a few notes about your personal life? No details here – just where you grew up and a few places you’ve lived, not necessarily your current town if it’s small.
-Are you married, do you have children or pets? You get the idea. Remember what goes on the internet can be read by EVERYONE!
Let your followers get to know who you are before you expect them to follow your work. Treat them as pen-pals. (Under 40? – ask your grandparents). I had several pen-pals growing up. We exchanged names and addresses through school. Honest!
Then start to show them what you do.
- Write an introductory blog about your writing goals. Again, don’t share specifics of a work in progress, rather an idea of work.
- What inspired you to work on this particular project?
- How far along are you in this? When I was writing Raising Benjamin Frog – A Mother’s Journey with her Autistic Son, I Pinned about Autism to show followers what I was writing about.
- Share some excerpts that don’t give away any spoilers. You want them to buy your finished work.
- Open a Pinterest account to showcase your work and any pins related to it. I have a personal Pinterest account where followers can get to know me, and also a business Pinterest account where I showcase my own work and the work of fellow writers.
- If you plan on going to events to sell your books/art, or you intend to be a speaker, a newsletter may be of benefit. I use Constant Contact because they make the guide quite easy and they keep track of your open rate.
- Tweet. I don’t because I think I may become too ‘addicted’, but if you have good self-control, go for it.
Use your blog and Pinterest analytics to find out what your followers like, then write, post and pin like crazy. Set yourself a social media schedule so you don’t get carried away and forget to write! I generally collect ideas and file them into categories for each social media venue. Then it takes me less time to actually share it.
Here’s a great example: In 2013, Commander Chris Hadfield, commander of the International Space Station, wanted to connect with people on Earth and show them what real life was like on a space station, so –
“During his next five-month mission, while performing all his regular astronautical duties, he tweeted, answered questions from his followers, posted pictures he’d taken of Earth, recorded music, and filmed YouTube videos of himself…” – Austin Kleon in Show Your Work
The best part of all this social media sharing is, you get to meet some really interesting people and they get to meet you. Remember to always give credit to those whose work you share on any social media; a link to their own blog, accredit to their Pinterest boards, link to their website to buy their books.
If all this seems daunting, take heart. I learned it veeeeery slowly and I’m still learning, as you’ll come to realize 😉 You can take classes at your local college, at a local business advisory centre, or hire someone to do it for you Webrite Design and Social Media.
Next time we’ll look at different topics to share.